HOW TO DEVELOP A SOLID MARKETING PLAN

Expanding a small business usually requires substantial investment of time and money, which is why it’s vital to develop a marketing plan beforehand. A marketing plan will ensure you are not only sticking to your expansion schedules, but also spending your marketing resources wisely and appropriately.

Typically, a good marketing plan will outline everything from understanding your target market to understanding your competitive position in that market and how you intend to reach that market, as well as the costs of how you are going to achieve your expansion goals within a certain timeframe.

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Check out these templates that small businesses can use to develop solid marketing plans and for more small business expansion tips.